our impact model

Good socks. Good humans. Real impact.

Socks are one of the most requested items in homeless shelters — and one of the least donated.

Why?
Because second-hand socks can’t be accepted for hygiene reasons. For people doing it tough, worn-out or wet socks aren’t just uncomfortable — they can lead to blisters, infections, and serious foot health issues. When you’re walking all day or living without stable shelter, your feet matter.

That’s where 1for1.clUb comes in.


How it works

You buy
You purchase a pair of high-quality Australian Merino socks built for adventure — warm, durable, odour-resistant, and designed to last over multiple days of wear.

You get
A great pair of socks for your next hike, trip, workday or weekend wander. Plus that quiet, feel-good knowledge that your purchase has done more than just look after your feet.

We partner
Instead of handing socks out ourselves, we work with trusted giving partners — local shelters, outreach services, and community organisations who know their clients and their needs best.

They distribute
Our giving partners ensure a second, brand-new pair of the same quality socks is distributed to someone in the community who needs them most — at the right time, in the right size, and with dignity.

They get
Warm, long-lasting socks that support comfort, health, and self-worth during a tough moment.


The best part?

You didn’t pay extra.
You didn’t fill out a form.
You didn’t have to choose between quality and kindness.

By buying one great pair of socks, you’ve enabled a second pair to reach someone doing it tough — a simple bundle of good that benefits everyone involved.

That’s the 1for1.clUb impact model.
Built for adventure. Designed for dignity. Powered by U.