This week, we had the opportunity to spend time at Hobart Women’s Shelter ahead of Mother’s Day, not just dropping off socks, but seeing firsthand the environment, the people, and the work that happens quietly every day.

In the photo, you’ll see a small moment: a simple handover of socks. But behind it sits something much bigger.

Hobart Women’s Shelter provides safe accommodation and support for women and children experiencing homelessness or crisis. It’s not just about a roof over someone’s head, it’s about stability, dignity, and a pathway forward at a time when life has become uncertain.

As Mother’s Day approaches, it’s worth recognising that not every mum gets to experience the day in comfort. For many, it’s spent navigating incredibly difficult circumstances while still showing up for their children.

That’s where small, practical items matter more than most people realise.

Through 1for1.clUb, every purchase is matched. So when someone buys a pair, another is delivered directly to someone who needs it.

This week’s drop means that mothers staying at Hobart Women’s Shelter will receive new, high-quality socks... the same ones our customers wear. Not a lesser version. The same product, the same standard, the same care.

That matters.

Because dignity isn’t created through hand-me-downs. It comes from knowing someone, somewhere, made a deliberate choice to support you.

Mother’s Day is often about gifts. But it’s also a moment to reflect on what support really looks like - especially for those doing it tough.

If you’re buying for Mum this year, you have an opportunity to extend that impact further.

One purchase. Two outcomes.
Warmth for someone you love and for someone who needs it most.