Built for comfort. Designed to give. Powered by purpose.

At 1for1.clUb, we believe in simple actions that create big change. We make high-quality adventure socks using iconic Australian Merino wool — designed for comfort, durability, and long wear. But here’s what makes us different: for every pair sold, we donate a pair to someone doing it tough across Australia.

It’s called the 1for1 model — and it’s our promise.

We’re not just about socks. We’re about dignity. Clean, warm socks are one of the most requested items by shelters and community organisations. Through our growing network of giving partners, we make sure every donated pair goes directly to people experiencing homelessness or hardship.

We’re also proud to be verified by People and Planet First as a certified social enterprise. That means purpose always comes before profit. We prioritise ethical sourcing, community impact, and environmental responsibility in everything we do — from design to delivery.

What started as a simple idea has grown into a movement — one grounded in empathy, community, and action. Whether you’re hitting a trail, exploring your city, or keeping warm on the daily, your socks are part of something bigger.

Thanks for walking with us.